Falcon Blog

Are you remarketing your product to the right audience?

April 18th, 2019 by

  Remarketing is one of the most cost-effective and clever tactics to convert a potential consumer into a

Automated Insights from Data

Benefits of Tag Audit: Get Automated Insights from Data

April 16th, 2019 by

  Are you working overnight just to manually fix your incorrect tags? Looking for more time to get

How to use consumer data effectively for marketing decisions

April 11th, 2019 by

  Effective use of consumer data is the backbone of marketing personalization in today’s era. Tracking the consumer


How to use Falcon for Better Data-Driven Decision Making

April 9th, 2019 by

  Data-Driven Decision Making is busting the existing model of decisions taken by gut or mere feeling. Use


Seamless Customer Experience across all Devices and Platforms with Falcon

April 2nd, 2019 by

Gone are the days when you could rely on a single channel for your marketing goals. With multiple

successful consumer experience strategy

How to implement a successful customer experience strategy

March 18th, 2019 by

Customer experience is that aspect of your organization which makes you who you are. Yes! It is that aspect of your business

Channel Attribution

Here’s Why Channel Attribution Analytics should be on your List

February 18th, 2019 by

When was the last time you had taken a trip, or a day out ?  Wasn’t it fun

10 Top Website Tools

10 Best Analytical Tools you need to Upgrade your Marketing Arsenal

February 15th, 2019 by

In times where you’re always out there, competing with a firm doing something pretty similar to what you

Falcon is a powerful tag auditing and web analytics tool, which allows people with any form of online business to assess their website’s health and performance. It not only generates easy to understand reports but also points out what is and isn’t working for you. Be it a full scan or a custom scan, we have what you need. Today, we’re really excited to bring in yet another set of new features, which means that now your website is in even better hands! Current release include list of new features: 1. Custom Tags Who go elsewhere when we have it all right here ? Along with the tags Falcon already support, this feature allows you to add your own tags, edit or delete outside our large database of supported tags. Adding a tag is simple and can be accomplished in few steps as: 1. Give the desired tag name 2. Pick out the appropriate category if non matched just select others. 3. Define and Refine the regular expression or ‘Regex’ for the HTML code and the network calls. 4. Validate against the appropriate source and save the tag. There you go! 2. Enhanced Scanning Options With various options to choose while submitting any new scan, you can now scan how-ever you want to! Choosing a crawl server from either India or USA, or specifying the sequence of each page scan from serial (one by one) to parallel (many page in parallel) during scanning. Include or exclude sub-domains, and lastly most important to carry out tag validations i.e choose tags to be validated for each scan from list of System and user defined Custom Tags. Finally choose to get the reports of each scan delivered to you! Spoilt for choice, aren’t we ? 3. Exportable Reports Now, you can choose to export reports in the PDF format for Scan results for each scan once Audit completes. You can either choose to look at the entire report, or look at specific aspects, ranging from tag auditing to web performance and even automated insights. There’s a lot more Falcon has in store for you, and you’re just one click away from a better you, online. Signup for free, to see the best you can get!

Custom Tags and Advance Scan options – Latest feature Additions to Falcon

February 11th, 2019 by

Falcon is a powerful Tag Auditing and Web Analytics Tool, which allows people with any form of online

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