How to use Falcon for Better Data-Driven Decision Making



Data-Driven Decision Making is busting the existing model of decisions taken by gut or mere feeling. Use of Data Analytics has made decision making more reliable than ever and this model is spreading like wildfire in all business organizations. Data is the key to strategic decision making & improving customer experience in businesses across the world. Data leads to insights about the “who”, “how”, “what”, “when” and “why” of customer behavior and helps managers to make better decisions to improve business performance.

Marketing Analytics Data helps you to understand where your audience is and where your audience wants to be. Optimization of online consumer experience helps you have a competitive edge over others and is backed by data-driven marketing decisions.

Data-driven marketing helps you understand how the user interacts on your website, which content is relevant to the customer, which marketing channel is effective, which data points are affecting your end user and the list goes on. It is extremely important that you cash on data-driven marketing to improve customer experience and business performance.

But what helps us to capture so much data about our consumer on our website/ any other platform? It’s a small piece of code, visible or hidden, that captures all the magic. Know all about tags below.

Role of Marketing Tags and Pixels in Data-Driven Decisions:

Essentially, a tag or a pixel is a snippet of JavaScript code that enables tracking, analysis and reporting of websites. This magical piece of code helps you capture the visitor behavior, after which they profile and context the data on your website. Tags are also used to drop cookies on visitors so that you can re-target them with advertising, in future.

Tags are the digital backbone of marketing data analytics. From measuring traffic, the impact of digital campaigns and social channels to giving a comprehensive view of the customer behavior, tags are the king of the marketing data jungle.

Like every coin has two sides, tags, if implemented correctly, can do wonders for a manager to take better data-driven decisions. But there can be various problems related to tags, that can affect the data-driven decision making to predict future trends.

Duplicate tags, missing tags, tags that are fired incorrectly or having too many tags can pose the following problems:

  • Slow down website load time
  • The threat to data privacy
  • Loss of valuable data
  • Data inflation and incorrect attribution

The fragility of tags leads to poor data quality. It impacts the overall functionality of the website, creates a negative impact on metrics like page views, number of unique visitors, ad revenue capture and so on. Ultimately, the lack of insight from poor data quality leads to poor decision making.

Only correct tag deployment can lead to correct metrics which in turn can lay a solid foundation for achieving the best ROI on data-driven decisions. It is important that you have a tag audit tool that can help you analyze your tag implementation and website performance & gives you actionable insights to make better decisions.

Here are a few ways in which Falcon helps you to make better data-driven decisions:

1. How to target the right audience with Remarketing Pixels

Thank you, I will make you come again with my remarketing ads!

This is remarketing. It helps you to continue conversations with customers and convert them after they have visited your website once. But how can you do that? How can you make different campaigns for different sets of visitors?

Remarketing Pixels, in the form of cookies, capture and help track user behavior on the website and enable marketers to create personalized ads for various sets of consumers.

Sounds easy? What can go wrong?

Missing tags or marketing pixels.

Imagine, you run an e-commerce website. You need to target consumers with remarketing ads. who is adding the product to the cart and not buying it? You implement the remarketing pixel on this crucial page. Your tag did not fire or you tag was not functional. What happens next? You obtain data for a broad audience and start targeting them with your ads. They do not convert as much as you expected. Your business performance is affected.

Here’s where Falcon comes to your rescue. Our website tag audit and website tag analysis identify missing tags in no time as your website is scanned at a page level.

So, fix your “tag issues” and you miss no chance to target the absolute correct “remarketing audience” and get them to convert easily to your big bucks.

2. Most Effective Use of Customer Data

As mentioned earlier, marketing is all about understanding your customer and ensure that your product fulfills what customers want. With the advent of technology, it has become easier for marketers to track every data point of the consumer journey and sometimes, even know them, better than they know themselves.

From tracking their name and email to their favorite food or film or to the websites they go on, every day, and much more, you can know it all. The facilitator of this phenomenon is “tags/pixels” that need to be implemented on your website to capture all these varied consumer data. The real magic happens, if the tags are correctly implemented on your website, and they give you an accurate overview of user motivation. This ultimately leads to using this precious data to convert page views to buyers.

But missing, incorrect, broken, duplicate tags will lead to loss or inflation of data and will result in poor understanding and use of consumer data.

Falcon’s tag audit and tag analysis can help you identify and further rectify the above-mentioned tags to ensure smooth sailing in obtaining and effectively using consumer data.

3. Actionable Insights from Data Collection and Data Visualization

Most organizations claim to be “influenced” by data, but to make it to the top of your game, your organizational decisions need to be “driven” by data.

Data is the backbone and validation of your decision-making process. You need to draw actionable insights from data to make better decisions, rather than just be influenced by data.

Tags can help you collect and capture consumer data, your analytics or data processing tool will help you visualize the data, but to draw action points from your data, you need to use a website tag audit and website tag analysis tool like Falcon.

Our Automated Insights feature also gives you a comprehensive overview of the current issues with your tags, duplicate page views, analytical tracking and tag management.

It does so, by making observations about the above mentioned, sending you alerts about what needs to be fixed immediately and helps you even understand where you have brought, you’re A-Game with Tag Management and Analytical tracking.

Falcon helps you save time and resources with a manual tag audit. Using Falcon will help you capture accurate data and make better decisions to improve website performance.

So, scan your website for free with Falcon and start making better data-driven decisions today!

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