Picture yourself with the car you’ve loved, and have owned for a few years by now. With time, you might want to add accessories to it, be it a better sound system, a layer of the eye-catching art you’ve always wanted, and maybe even a few internal customization. With time, however, it becomes increasingly important to maintain your car and maybe even remove a few of those enhancements. Wouldn’t you do what’s best for your car ? Wouldn’t you want it to keep delivering the high performance at an optimal efficiency, which made you fall in love with it in the first place ?
Your website needs the same amount of affection, attention and care. As your website grows with time, there’s added weight on its shoulders. We keep adding layers of tags to ensure that we get the results we need. There are tags for analytics, for marketing campaigns, for SEO purposes and for so many other purposes. Though these tags definitely make it worth your time and investment, things go haywire if you do not manage these tags well.
Yes! These tags are similar to the accessories in your car which would take you to the top of the world when they’re at their best. But there are times when these accessories would need to be maintained, just the way you’d need to manage tags on your website. Here are the best website tagging practices you must follow to keep your website in good shape.
Tag Management System
We cannot stop emphasizing on the importance of an effective tag management system (TMS) for your website. Tag Management Systems not only take care of the tags irrespective of who’s in control, but also allow the administrators to make changes. Besides these advantages, a tag management system helps you in the following manner:
When running a complex website, you might be in two minds, with regards to the various tags you might want to use and how. A/B testing allows you to implement multiple strategies and choose the one which works best for you. This feature is available on Google Analytics and can help you measure and optimize your website performance. This ensures that you always make the most reliable decisions.
Following a well organized, easy to understand naming convention helps you understand what each variable does, and where it belongs. Though most of these variables have randomly assigned names, it always helps to follow a naming convention as much as possible.
A data layer streamlines the data collected by the Tag Management System based processes . It does so by bringing all the collected data to a single location, after which the data is then passed on to the various solutions in the stack. This helps because you can simply make the changes you need to, in the data layer itself. You do not need to make changes to each tag in this case. The bigger your website, the more you need a data layer. A data layer can, in this regard, be regarded as the highest in the hierarchy, like the heart to a human, or the engine in the car we spoke of.